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S. Huntington Targets Businesses for Funding

School district hopes partnerships will provide funds for programs.

The South Huntington school district is pursuing corporate sponsorships and other business relationships in an attempt to secure more funding for programs.

Dr. David Bennardo, district superintendent, announced the initiative at a Board of Education meeting Wednesday night, saying the state tax cap had forced administrators to rethink budgets and revenue.

Calling the initiative the Third Option, Bennardo said that two other choices, raising taxes or cutting programs or people, were simply no longer viable.

“There just aren’t enough paper clips in the world” to cut from a budget, Bennardo said.  “We’ve been challenged to think a little differently.”

“Is it going to close a $1 million gap?--and I’m not saying we have a $1 million gap. No. But it’s a start to new relationships and a creative way of thinking, “Bennardo said.

The plan includes:

  • Corporate sponsorships
  • Local business relationships
  • Dedications
  • Partnering with boosters and foundations
  • Naming rights, which could include fields, concert halls, gyms, science labs,  computer rooms, auditoriums, computer rooms and equipment
  • Sponsorships, such as newsletters, website, concerts, plays, programs, calendar, musicals, athletic events, seasonal events, agendas and menus

 Using a fictional “Joe’s Pizza” as an example, Bennardo said the district could accept funds and place “modest signage” thanking the restaurant for its financial support, but couldn’t post an “Eat at Joe’s” sign. “The rules say we can take sponsorships and develop relationships but we can’t use our structure” to promote a specific business, he said.

“It’s an important step in the right direction,”  said Nicholas R. Ciappetta, the board’s vice president.

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The tax cap limits the annual growth of property taxes imposed by local governments and school districts to 2 percent or the rate of inflation. While districts can present a budget that exceeds the limit, passage hinges on winning the approval of 60 percent of voters.

The Wildcat Booster Club already sponsors the weekly newsletter.

Phil Kraese November 29, 2012 at 10:17 am
Can you say, Harbor Freight Field!
kate November 29, 2012 at 12:31 pm
very smart and creative in these tough times !
Bill L. November 29, 2012 at 12:33 pm
Ahhh yes I can just see it now. "This year's budget vote is brought to you by The Specialty Screw Co of Bohemia". Or "The Golden Coach Diner - Home of The Administrator's Special -The Golden Parachute Pancake Breakfast -
Diane Schaber November 29, 2012 at 01:12 pm
alot of local businesses already support and sponser activities for various clubs and school organizations. We have a great community :)
Ranger Sewer November 29, 2012 at 01:32 pm
Yes Jen, They will still mismanage this money and still come to the Taxpayer for higher school taxes. How about cutting their addition to spending taxpayer money and tie the school taxes to a child ?
Jim R. November 29, 2012 at 03:37 pm
Kudos to Bernardo and Co. They are finding new sources of income, yet people here want to bash, bash, bash...
Jason Molinet (Editor) November 29, 2012 at 04:09 pm
From @AirlineFlyer via Twitter: Room 132, Sponsored by Verizon
Rich Popkin November 29, 2012 at 05:08 pm
Excellent Idea
I think the Town of Huntington should look into doing the same.. ie.. Southwest Airlines Ice Rink at Dix Hills., etc.
Ron November 29, 2012 at 05:47 pm
Sounds like you got yours already.
Patrick Aievoli November 29, 2012 at 06:08 pm
This is the right approach but a very limited and short term vehicle. All school districts need to use social commerce to create a self-sustaining model for this kind of growth. Please visit honorscholar.com it generates ongoing revenue streams for school districts to provide alternative funding that keeps going - in other words not just one ball field but numerous forms of revenue without any cost. NO COST to create or maintain just shared profits and revenue streams....
BK13 November 29, 2012 at 07:21 pm
ditto on honorscholar.com
d November 29, 2012 at 07:37 pm
Interesting as I know this was brought up at a BOE meeting in the past by a student. At that time the now, former student, was told that this was not allowed and not up for discussion. Do I see good changes coming with Dr Bennardo? I do hope so.
kath November 29, 2012 at 07:54 pm
Private schools do it all the time! Bravo to Dr Bennardo ! This district needs a breath of fresh air!
Jim R. November 29, 2012 at 08:50 pm
@Ron - Care to elaborate?
Concerned Citizen November 29, 2012 at 08:52 pm
I hate to through a wet blanket on this “new idea”, but the Superintendent should manage the expectations and curb your enthusiasm. This has been done many times before and the reason you do not hear about it very often is because the initiative fails miserably. You would hope that it that it works, but it simply does not. Why? Because the NYS Constitution prohibits commercial sponsorship on school grounds or school related media. The law does allow for non-commercial sponsorship of school events (with very modest signage as the Superintendent suggests) however, this becomes so insignificant to the corporate sponsor or local business, that it does not provide a value proposition – virtually no marketing value at all. You would do just as well having the PTA or booster organization simply ask for a donation from the business entity. (by the way, school officials cannot ask for the donation; hence why I mention the PTA, Etc.) I hate to be negative on this because sponsorship should be able to provide schools with needed revenue that can lower the local tax levy. Pennsylvania brings a fortune of revenue to their public schools with corporate sponsorship. So please write the Governor to change the NYS laws and constitution.
Patrick Aievoli November 30, 2012 at 12:37 pm
Do you mean that you agree with what I am saying?

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