One of our own right here in Huntington Station has been proving the power of social commerce everyday for the last 5 years. Full disclosure he is an ex-student of mine but he did all on his own.
Adam Schleichkorn - IMA, Class of 2008; CEO Hidden Track TV - grad of Walt Whitman High School and now LIU Post IMA program is one of the first 20,000 YouTube partners back when it was pretty exclusive. He was able to turn basically a hobby into a business.
His views on YouTube channel - hiddentracktv - are over 85 million and growing. He has helped numerous companies up their social media presence and thereby turned those efforts into profits for those companies and for himself.
Adam understands the benefits of social commerce better than most. He sees the potential in the future of social commerce and is busy building a business around that concept. Local and national businesses now come to him to beef up their presence.
This is one of the solutions I am talking about for the general public and specifically a component in this new digital economy. Different times require different solutions.