What is PR? Insights from a Long Island PR agency

“PR”  Do you know what it is?  Have you ever used it to help your business, an organization with which you volunteer or, maybe, to promote yourself? PR is much more than “spin” or “buzz”: it is an essential aspect of strategic communications that helps an organization achieve its goals and objectives. Many businesses, organizations, brands and individuals use public relations to get their message across to target audiences: to have them support a cause, to purchase a product or service, or even to vote for a particular candidate. “Breaking through the clutter” is not easy, but PR can help your message get delivered, often at a cost much less than alternatives such as elaborate marketing programs.  Below is some information about us and what you can expect from our blog: Epoch 5 Public Relations is a full-service PR agency on Long Island. Based in Huntington, Epoch 5 works with clients such as Cablevision, Bethpage Federal Credit Union and King Kullen supermarkets. Our blog will be written by various Epoch 5 staff members, including some of the most experienced PR professionals in the region. We expect to write on a variety of topics, from reputation management to media relations, community and government relations, crisis communications and social media.  We hope you find our posts useful.  Feel free to send us questions and comments on the blog -- we would like to hear your thoughts.